Rich Gaasenbeek is the founder and CEO of Marketing Leads Inc., the leader in developing integrated, cost-effective lead generation driven marketing strategies for small to medium sized businesses. His mission is to show entrepreneurs and small business owners how the right marketing program can be the key accelerator of their business growth.

Prior to founding Lead Marketing in 2005, Mr. Gaasenbeek was a Partner and Executive Vice President at Whitecap Canada Inc. with responsibility for sales, marketing and business development. Mr. Gaasenbeek’s mission was to grow the company to become one of Canada’s leading e-Business consulting, application development and systems integration firms.

During his six years at Whitecap, he helped the company triple its annual revenue, establish an industry leading level of profitability, eliminate all debt, expand equity by seven-fold, and increase the size and quality of its clientele. These achievements were made in the face of a severe downturn in the Web application development business that saw the majority of the company’s competitors either shrink beyond recognition or go out of business altogether during the same time period. Whitecap has been recognized since 2002 by the Branham Group as one of Canada’s Top 300 I.T. firms, and was ranked as one of Canada’s fastest growing companies in PROFIT Magazine’s 2005 PROFIT 100 report on Canada’s most successful growth companies.

While employed at Silicon Graphics Canada, Mr. Gaasenbeek spearheaded sales and marketing programs to position SGI as one of the initial leaders in providing solutions for the World Wide Web. He formed a new business unit while employed with Arqana Technologies that was capable of transacting $60M annual revenue for a demanding global client in the telecommunications industry.

Formerly with Hewlett-Packard Canada, Mr. Gaasenbeek designed a targeted marketing initiative positioning HP as the leader in open systems and client/server computing in the Canadian marketplace. Subsequent to that appointment, he served as Director of Marketing and Channels for Data General Canada, and played a critical leadership role in reversing a trend of declining revenues. His efforts contributed to the achievement of 30% revenue growth in his second year with the company.

In his career, Mr. Gaasenbeek has worked in all aspect of sales, marketing and business development. In addition to supporting Fortune 500 clients, he also has extensive experience working with small and medium sized businesses – and even entrepreneurs – across all industries and vertical markets.

Call us now at 416 948-2926 or email us at info@marketingleads.ca to learn more, or to just get started.