Toronto Marketing Services Growth Strategy Consultant Plan

Toronto-based marketing consultant and services firm to ensure your marketing strategy, plan, communications, advertising and public relations all work together to grow your business as fast and profitably as possible.
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416 948-2926
info@marketingleads.ca

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	Why Us?

FREE Monthly Tips and Ideas to help you grow your business faster through better marketing. Latest trends, real life case studies and innovative
ideas you can use today to generate more leads, increase sales to existing customers, enter new markets, and improve prices and margins.

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	Click here to request a FREE half hour consultation either in person (Greater Toronto Area only) or over the phone.

Marketing Leads exists to help small to medium sized businesses (SMBs) grow faster through better marketing. What differentiates Marketing Leads is our explicit focus on lead generation and sales growth, and our results-driven approach and methodology.

It is a step-by-step closed loop system with the following primary steps designed to deliver superior and ever improving results over time:

Strategize
Plan
Execute
Measure and Improve
Repeat

Some of the specific tasks and deliverables at each step are illustrated in the following diagram:

The strategic side of marketing is all about “having something good to say”. This simple goal requires addressing key questions such as:

Who exactly are our target markets and/or target buyers?
What are their key buying criteria and hot buttons?
Why do they buy what they buy?
How aligned is our Value Proposition and service offering with our clients’ hot
buttons, and what can we do to improve the alignment?
What is our unique Marketing Identity and how do we translate that into a clear and consistent marketing message?

Once you know you have “something good to say”, tactical marketing is all about “saying it well and saying it often”. This means developing and executing a tactical plan that will ensure your target clients know about you, understand how you can help them, and proactively contact you to learn more about you, thereby becoming leads. The tactical part of the marketing plan can involve any combination of:

Advertising – general business, trade publications, outdoor, radio, TV, etc.
Internet marketing – search engine optimization (SEO), pay-per-click
Public relations – press releases, editorial coverage, article submission
Direct marketing – online (ie. eNewsletters) and traditional (ie. direct mail)
Web site development and promotion
Tradeshows, conferences and public speaking
“Guerilla” marketing tactics – networking, referral programs, alliances,
promotions

When properly designed, a marketing plan that combines both intelligent strategy and effective tactical execution can have a massive impact on a company’s growth rate and possibilities.

For a more detailed description of our services offering check out our Marketing Core Competencies page.

Call us now at 416 948-2926 or email us at info@marketingleads.ca to learn more, or to just get started.