Inaugral Post. Blog overview - purpose, target audience, topics

Hi Everyone,

Welcome to the official Blog of Marketing Leads Inc. - post numero uno! The goal of this blog is to help you - the owner of a small to medium sized business (SMB) - grow faster through better marketing. Marketing that is integrated, cost-effective, and lead generation driven.

Marketing is poorly understood and poorly leveraged in many SMBs. We'll look at why that is and what do to about it. We'll talk about the kind of marketing that works for SMBs, and the kinds that don't. We'll look at case studies that show how marketing became the secret growth accelerator for many SMBs.

We'll examine and advise on the latest trends and tactics in marketing, while not forgetting about some of the time tested tactics that never fail to deliver results. We'll talk about the difference between strategy and tactical execution, and why one without the other is a losing approach. We'll talk about how to evaluate marketing campaigns, and why the integration of marketing and sales is critical. And we'll deliver simple, easy-to-implement ideas on how you can grow your business through better marketing.

We'll keep these posts short - rarely more than 500 words - interesting and actionable! Our target will be weekly, but we won't be bound strictly to that. If we've got something important to say, we'll say it, and if we need to take a pause we'll do that to.

I hope you'll visit frequently, and I thank you in advance for your interest and your feedback!

Rich Gaasenbeek
President
Marketing Leads Inc.
www.marketingleads.ca