What is the meaning of the company name “Marketing Leads”? Do you have a database of leads you’re selling?

The company name has two meanings. The first is based on “Leads” as a verb – marketing should lead the growth and development of any business. The second is based on “Leads” as a noun – we focus on the kinds of marketing that generate leads. We do not have a static database of leads for sale. Instead, we develop marketing programs that generate real leads for our clients and that help them accelerate the growth of their businesses.

What is your definition of marketing?

In simple terms, we define marketing as the process of identifying the people most likely to buy your product or service, and then reaching them with your sales message and converting them into leads in the most efficient and cost-effective manner possible.

What if I tried some marketing once or twice before, but it didn’t pay off for me?

There are many reasons that could happen. Marketing isn’t easy and it’s not a quick fix. It could be you didn’t have a clear picture of your target audience or of their specific needs or buying hot buttons. It could be that you chose a marketing tactic that wasn’t appropriate for your target audience, or that you had the right marketing vehicle but your message simply failed to capture their interest or spur them to act. It could even be none of these things. Perhaps your strategy, message and tactics were all OK, but you just didn’t give it enough time to bear fruit. At Marketing Leads, our expertise is in the design and execution of marketing plans and lead generation campaigns that are guaranteed to deliver results.

Isn’t marketing just another word for advertising?

No it isn’t. Advertising is just one component of the “marketing mix”. There are many others components such as media relations, direct marketing, Internet marketing, etc.

Why should I bother with marketing? Why not just hire another sales person to do cold calling?

In our view, cold calling is just another type of marketing; it is not sales. The job of marketing is to identify leads that sales representatives can further qualify (turning the leads into prospects) and work through the sales process to close (turning the prospects into customers or clients). As a marketing tactics go, cold calling is one of the most expensive on a cost-per-lead basis, and is best used as part of a broader integrated marketing program, not on a stand-alone basis.

How can you guarantee results when so few of your competitors do?

We can guarantee results because we deliver. You’ll have to ask our competitors why they can’t offer the same guarantee we do.

How long does it typically take for an investment in marketing to begin to show results?

Truly effective marketing is a marathon, not a sprint. Although we can often produce measurable results within weeks, the really outstanding payback and leverage comes from executing an intelligent and sustained marketing program over time. Six months to two years is the most common timeframe for an integrated marketing campaign, although many marketing studies have demonstrated that sustained advertising campaigns continue to build impact over many decades.

How important are Search Engines these days?

For most businesses, being found on Search Engines is critical. Recent studies have shown that 85% of Americans now go to the Internet first when they need to research something, whether in a B2C context or B2B. We believe that Search Engine Optimization is often one of the quickest and highest impact marketing tactics that many businesses can implement and have made it one of our core competencies.

Why do I need a marketing strategy? Why not follow the Nike approach and “Just Do It!”?

Very simple. Without a clear strategy, you could waste a lot of money on marketing tactics that don’t work.